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DAKJJ on Twitter: "S7Q5. What role does the consideration set play in consumer decision making? What is meant by each of the following: universal set, awareness set, consideration set, inert set, and
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The evoked set of brands; taken from: Pearson Education, Inc.... | Download Scientific Diagram
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Chapter 16: The Consumer Decision Process The CDP represents a road map of consumers' minds that marketers and managers can use to help guide product. - ppt download
Steps to define target group–specific attribute sets (EVAS – an evoked... | Download Scientific Diagram
EVOKED SET by Vignesh Ramalingam on Prezi Next
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Consumer Decision Making Process
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Evoked, Inept, and Inert Sets - YouTube
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Traveler Evoked, Inept, and Inert Sets of Vacation Destinations | Semantic Scholar
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Consumer Behavior: Chapter 15 - Information Search Flashcards | Quizlet
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JENN on Twitter: "Consideration set:brands acceptable for consideration; to divide acceptable brands from ones that aren't.Universal set:collection of solutions to a need.Awareness set:known brands.Inert set:alternatives where consumers feel ...